Privacy Policy

Last Updated: January 2026

This privacy policy (“Privacy Policy”) applies to personal data that we collect from you as a customer (“you” or “your”). It provides information on what data we collect, why we collect the data, how it is used, the lawful basis on which your personal data is processed, and what your rights are under the applicable data protection and privacy laws, including the General Data Protection Regulation (“GDPR”).

This Policy applies to personal data collected through our website (https://novaphotoatelier.com), related domains, email, social media, in-studio interactions, and during the provision of our photography services.

1. Who We Are

We are Yani Yordanova Photography Ltd, trading as Nova Photo Atelier. Registered Address: 14 Upper Mulgrave Road, Cheam, Surrey, SM2 7AZ.

We are the data controller responsible for your personal data.

2. What Do We Collect

We collect the following information from you:

Personal Information:

This includes your name, address, e-mail address, phone number, and gender, as well as the names, gender, and other details about your family members and other participants in a photography session, together with other information that you elect to provide to us.

Payment Information:

Information about your debit/credit card and bank account information provided by you to our payment service providers, that we require for the purpose of processing payment for our goods and services.

Other Information:

Personal details you choose to give when corresponding with us by phone, e-mail or visiting our studio.

Photography & Video Data:

In providing our services, we create photographs and videos which may identify you, your family members, and other participants and that may be considered personal data.
Our photographs may be produced in print and digital format.
You are responsible for ensuring that all participants in a photography session have been provided with a copy of this privacy policy.

3. How We Use Your Personal Information

We use your personal information in the following ways:

To provide you with our services and to create and deliver the products you have requested and contact you regarding your use of the services. Such use is necessary to respond to or implement your request and for the performance of the contract between you and us.
As necessary for certain legitimate business interests, which include the following:
- Where we are asked to deal with any enquiries or complaints you make
- If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfil your request, to keep basic data to identify you and prevent further unwanted processing
- To (a) comply with legal obligations, (b) respond to requests from competent authorities; (c) protect our operations; (d) protect our rights, safety, or property, and/or that of our affiliated businesses, you or others; and (e) enforce or defend legal rights or prevent damage
With your consent, we may use your photographs to promote and advertise our business, including:
- In our studio and in our printed publications, presentations, promotional materials (including leaflets, brochures, stickers, bookmarks, posters, factsheets, calendars)
- On our website and other digital advertising of our services
- In social media forums such as Instagram, Pinterest, and Facebook
We may provide you with information about goods or services, events, and other promotions we feel may interest you. We will contact you by email only with your consent, if this was given at the time you provided us with the personal data.
We may use your personal data for other purposes which you have consented to at the time of providing your data.

As used in this Privacy Policy, “legitimate interests” means our interests in conducting and managing our business. When we process your personal data for our legitimate interests, we make sure to consider and balance any potential impact on you, and your rights under data protection laws. Our legitimate interests do not automatically override your interests. We will not use your personal data for activities where our interests are overridden by the impact on you, unless we have your consent or those activities are otherwise required or permitted to by law. You have the right to object at any time to the processing of your personal data that is based on our legitimate interests, on grounds relating to your particular situation (for more information on your rights, please see “Your Data Protection Rights” section below).

4. Disclosure of Your Information

We share your personal data with third parties in the following situations:

Service Providers:

We sometimes engage selected third parties who act on our behalf to support our operations, such as:
- Card processing or payment services (see the section below headed “Payment Information”)
- IT suppliers and contractors (e.g., data hosting providers or delivery partners) as necessary to provide IT support and enable us to provide our goods/services
- Providers of specialist services, including retouching, printers, framers, and book binders
- Our client software we use, Studio Ninja
Pursuant to our instructions, these parties may access, process, or store your personal data in the course of performing their duties to us and solely in order to perform the services we have hired them to provide

Business Transfers:

If we sell our business or our company assets are acquired by a third party, personal data held by us about our customers may be one of the transferred assets

Administrative and Legal Reasons:

If we need to disclose your personal data:
- To comply with a legal obligation and/or judicial or regulatory proceedings, a court order, or other legal process
- To enforce our Terms & Conditions or other applicable contract terms that you are subject to
- To protect us, our members, or contractors against loss or damage. This may include (without limit) exchanging information with the police, courts, or law enforcement organisations

5. Payment Information

Any credit/debit card payments and other payments you make will be processed by our third-party payment providers, and the payment data you submit will be securely stored and encrypted by our payment service providers using up-to-date industry standards. Please note that we do not ourselves directly process or store the debit/credit card data that you submit.

6. Data Transfers

Your personal data may be transferred to and stored in countries outside the United Kingdom or the European Economic Area (“EEA”), including the United States, where this is necessary for the purposes described in this Privacy Policy and where we use service providers based outside the UK.

Please note that countries outside the UK or EEA may not provide the same level of legal protection for personal data as is available in the UK. Where we transfer your personal data internationally, we ensure that appropriate safeguards are in place to protect your data in accordance with applicable UK data protection law.

If you would like further information about the safeguards we use, please contact us using the details set out below.

7. Data Retention

We will keep your personal data only for as long as is reasonably necessary for the purposes outlined in this Privacy Policy, or for the duration required by any legal, regulatory, accounting, or reporting requirements, whichever is the longer.

Personal data: 10 years after your photography session
Digital files of your photographs: 10 years
Marketing data: retained until you unsubscribe

Upon expiry of the applicable retention period, we will securely destroy your personal data in accordance with applicable laws and regulations.

8. Use of Cookies

Our website uses cookies and similar technologies to ensure it functions correctly, improve user experience, and help us understand how visitors use the site.

Some cookies are essential for the operation of the website and do not require consent
Other non-essential cookies, such as analytics or performance cookies, are only used with your consent via our cookie control system, in accordance with UK law

Cookies may collect technical and usage information but do not typically identify you personally. You can manage or withdraw your cookie preferences at any time through the cookie settings on our website or via your browser controls. Please note that disabling certain cookies may affect website functionality.

9. Downloads, External Links & Email Marketing

Downloads & External Links:

Any downloadable files, documents, or media made available on this website are provided at the user’s own risk. While reasonable steps are taken to ensure downloads are safe, users are advised to verify files using appropriate security software.
We accept no responsibility for downloads provided by third-party websites or for the content of external links. Users access external websites at their own risk.

Email Marketing:

We operate an email marketing list to share information about our services, products, and news. Users subscribe through an opt-in process and may unsubscribe at any time using the link provided in our emails or by contacting us directly.
Subscriber data is processed and stored in accordance with applicable data protection legislation.
Our marketing emails may include tracking technologies (such as tracked links or engagement metrics) to help us understand how recipients interact with our communications. This data is used solely to improve our marketing content and is not used to identify individuals beyond existing subscriber information.
Our email marketing service provider is Mailerlite, which processes subscriber data on our behalf in accordance with its own privacy policy and applicable data protection law.

10. Social Media

We maintain official profiles on selected social media platforms for business and marketing purposes
Users are encouraged to verify the authenticity of any profile claiming to represent us before engaging or sharing personal information
We will never request passwords, payment details, or sensitive personal information via social media
Users are expected to engage respectfully when interacting with us on social media platforms. Any information shared publicly may be visible to others and is subject to the privacy policies and terms of the relevant social media platforms
Our website may include social sharing buttons that allow users to share content directly to their social media accounts. Use of these features is at your own discretion and may result in content being published to your social media profile or feed. We recommend reviewing the privacy and data practices of the relevant social media platforms before using these features

11. Your Data Protection Rights

Certain applicable data protection laws give you specific rights in relation to your personal data. In particular, if the processing of your personal data is subject to the GDPR, you have the following rights in relation to your personal data:

Right of access: If you ask us, we will confirm whether we are processing your personal data and, if so, provide you with a copy of that personal data along with certain other details. If you require additional copies, we may need to charge a reasonable fee.
Right to rectification: If your personal data is inaccurate or incomplete, you are entitled to ask that we correct or complete it. If we shared your personal data with others, we will tell them about the correction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your personal data so you can contact them directly.
Right to erasure: You may ask us to delete or remove your personal data, such as where our legal basis for the processing is your consent and you withdraw consent. If we shared your data with others, we will tell them about the erasure where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your personal data with so you can contact them directly. We may continue processing personal data where this is necessary for a legitimate interest in doing so, as described in this Privacy Policy.
Right to restrict processing: You may ask us to restrict or ‘block’ the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or object to us processing it. We will tell you before we lift any restriction on processing. If we shared your personal data with others, we will tell them about the restriction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your personal data so you can contact them directly.
Right to object: You may ask us at any time to stop processing your personal data, and we will do so:
- If we are relying on a legitimate interest to process your personal data - unless we demonstrate compelling legitimate grounds for the processing; or
- If we are processing your personal data for direct marketing.
Right to withdraw consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing of your data before we received notice that you wished to withdraw your consent.
Right to lodge a complaint with the data protection authority: If you have a concern about our privacy practices, including the way we handled your personal data, you can report it to the UK data protection authority (the Information Commissioner’s Office or ICO), or, as the case may be, any other competent data protection authority of an EU member state that is authorised to hear those concerns (you may find EU Data Protection Authorities’ contact information here).

If you wish to exercise any of these rights, please contact us as described in the “Contact” section below. We may also need to ask you for further information to verify your identity before we can respond to any request.

12. Data Security

We protect personal data against loss, misuse, unauthorised access, or disclosure. Sensitive information submitted via our website is encrypted and transmitted securely.

13. Updates to This Policy

This Privacy Policy reflects UK data protection law and ICO guidance as of January 2026. Updates will be posted on our website. Continued use of our website or services constitutes acceptance of this Policy.